Sony _Road to Zero

Sony’s target is to have zero environmental footprint by 2050. That in effect sums up its Road to Zero strategy. The way it is going about hitting this target is by taking some concrete steps.

First, Sony’s ongoing Green Management program that is in operation since the 1990’s lays down a basic framework to develop environmentally conscious products and to promote product recycling. The Green Management program has seen goals like 30% power consumption reduction, 0.1 watt stand-by power consumption for products, 15% decreased CO2 emission at business sites against 2000, introduction of 5% or more use of renewable energy, recycled packaging, 20% weight reduction among others. The 2015 goals are already on track – a set of new mid-term targets that will serve as a yardstick for the environmental activities of Sony Group companies and divisions worldwide.

Second, Sony has set 4 direct ongoing perspectives around which to base its strategies on: Curbing climate change, Conserving resources, Promoting bio-diversity and controlling chemical substances.

Third, Sony has established a clear Environmental Governance Structure which is directly linked to business activities. The group has also established clear environmental communication plan, audits and management system with specific policies, indicators and a comprehensive system of data collation.

Fourth, Sony’s Green Partner Environmental Quality Approval program tracks its supply chain that was set up with the support of its global suppliers.

In 2006, Sony also joined The Climate Savers” WWF program that mobilizes companies to cut GHG emissions in a way that reinforces a company’s autonomy and  links it to credibility and transparency.

Sony is one of those companies that has evolved over decades from being a music company to being in the technology business. The way the current business is conducted, it can be attribute itself to be a green company.

Andrew Winston, the author of the book ‘Green to Gold’  wrote in the HBR blogpost, “Sony’s site repeatedly refers to hitting zero “throughout the lifecycle of our products,” which raises an interesting question: Will Sony be demanding that its suppliers hit zero as well? For big guys like Sony, zero will be a pretty good start.”


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